With over 1 billion monthly active users, TikTok has taken off as a viral phenomenon and is one of the leading platforms for short/long-form video content. TikTok’s viral nature, creator-centric community, and expanding monetization options have led many aspiring influencers and content creators to ask one important question: How much does TikTok pay per view? In the article, we are going to take a look at how TikTok monetization works, how much creators actually make per view, and what other avenues could potentially increase earnings on the platform. 

Understanding TikTok’s Creator Fund

TikTok rolled out its Creator Fund in 2020 as a direct way to financially reward people making videos. Operating in the United States, United Kingdom, France, Germany, Spain and Italy, the program sets aside cash that creators earn depending on how well each clip performs.

Here are the basic eligibility criteria for TikTok’s Creator Fund:

• You must be at least 18 years old.
• You need a minimum of 10,000 followers.
• Your content must have received at least 100,000 video views in the last 30 days.
• You must adhere to TikTok’s community guidelines and terms of service.
• Your account should be located in an eligible region.

Once you’re enrolled, TikTok pays based on engagement, watch time, video views and overall adherence to platform standards.

How Much Does TikTok Pay Per View?

TikTok’s Creator Fund doesn’t publish official rates, yet creators and ad analysts say the app generally hands out about $0.02 to $0.04 for every 1,000 views.

Here’s a quick rough tally:

• 10,000 views earns $0.20 to $0.40
• 100,000 views earns $2 to $4
• 1 million views earns $20 to $40
• 10 million views earns $200 to $400

That payout is much lighter than YouTubes, but TikTok never meant the fund to be creators main paycheck. It’s simply one piece of a bigger financial toolbox.

Factors That Influence TikTok Payouts

Not all views are created equal. Here are the factors influencing the amount of money TikTok will pay you: 

• Video Watch Time: Better watch times have shown better engagement, possibly resulting in higher earnings.

• Audience Location: Views from certain countries such as the U.S., U.K., or Canada often pay more due to greater spending from the advertiser.

• Video Performance: Greater shares, comments, and interactions may lead to more chances of a revenue stream.

• Niche and type of content: Finances, education, tech, and beauty content often show better performance, because of more interest from advertisers.

Alternative Ways Creators Make Money on TikTok

Due to the low payouts per view from the creator fund, many TikTok creators seek to supplement their revenue by incorporating other forms of monetization: 

1. Brand Partnerships: Brand partnerships are one of the most lucrative forms of income for TikTok creators. Micro-influencers (10K – 100K followers) can earn between $100 to $1,000 per post, while influencers with millions of followers can earn tens of thousands per sponsored video.

2. TikTok Creator Marketplace: The TikTok Creator Marketplace helps brands find relevant influencers and work with them. Once you are a part of the marketplace, you are available to be discovered for sponsored content opportunities based on things like niche, audience, and previous brand collaboration performance.

3. Live Gifts & Tips: TikTok allows creators to go live, and while they are live, followers can send gifts (that get turned into diamonds and then real money) to their favorite creators. This is a great way for creators to monetize content if they are live, and it seems to be particularly validated among creators who have an engaged & loyal community.

4. Affiliate Marketing: Creators can earn commissions on the sales they drive by promoting products with affiliate links in their bio or in the descriptions of their videos. This trend has been on the rise in beauty, fashion, and tech.

5. Merchandise and Selling Products: Typically, creators develop their personal brand and sell merchandise, digital products, or online courses. TikTok is a great tool for creators to promote themselves, given the platform’s ability to reach an audience directly.

6. Cross-Monetizing on YouTube or Instagram: TikTok is often used as a top-of-funnel tool, driving audiences to YouTube or Instagram where monetization would be more structured and possibly higher.

Real-Life Examples of TikTok Earnings

Let’s look at a few examples of how creator earns : 

• A micro-influencer with 100,000 followers is likely to earn $3-$5 a day from the Creator Fund, but $500-$1,000 a month from brand deals.

• A mega-influencer with 10 million followers may receive $400 for the month from the Creator Fund but earn $10,000+ per month in sponsorships and affiliate deals.

• A niche creator with 50,000 loyal followers likely receives some modest earnings from live streaming and sales of their digital products.

How to Maximize TikTok Earnings

If you really want TikTok to pay off, whether as a full job or a solid side hustle, stick to these steps:

• Post Consistently: Share videos on a clear schedule and talk back to the people commenting.
• Pick High-Engagement Niches: Aim at popular themes such as personal money, daily fitness, or lifestyle tips.
• Cross-Promote: Send TikTok viewers over to your YouTube channel, blog, or Instagram page.
• Check the Numbers: Read built-in analytics or cheap outside apps to see which clips land.
• Join Creator Programs: Sign up for the Fund, Marketplace, and any brand-affiliate schemes.

Final Thoughts

So, how much does TikTok pay per view? Although TikTok’s Creator Fund (if you’re eligible for it) only pays between $0.02 and $0.04 per 1,000 views, TikTok provides significant savings by providing a large audience, reserved the ability to go viral, multiple ways to monetize, etc. Most successful creators do not rely on one income source; they leverage many income options including brand deals, live gifts, affiliate links, and others to get as many ways to earn income using TikTok. 

If you love creating content and are open and willing to learn about influencer business, TikTok is an excellent incubator to create a loyal following and start earning money one view at a time.