The Hidden Value of Brand Mentions: How to Track and Analyze Them
You’ve invested so much effort into crafting your brand. But here’s a question—do you know what people say…
The Power of User-Generated Content (UGC): How Influencers Boost Brand Authenticity
Let’s face it—people don’t really trust brands all that much anymore. They trust other people. It’s not the…
Micro vs. Macro Influencers: Which One is Right for Your Brand?
When you’re building a brand, one of the toughest marketing questions is: Who should tell my story? Sure,…
25 Influencer Marketing Trends Brands Can’t Afford to Miss in 2025
Remember the days when influencers were just beauty vloggers showing off makeup tutorials on YouTube? Yeah, we’ve come…
How to Choose & Reach the Right Influencer for Your Brand (7 Steps With Examples)
You’ve seen it happen: a brand partners with an influencer, drops a bunch of money, and… crickets. The…
How Small Businesses Can Crush It with Influencer Marketing (Without Blowing Your Budget)
You’ve got a killer product, but you’re staring down competitors with deep pockets, glossy ads, and way more…
How to Ask an Influencer to Promote Your Restaurant (Without Feeling Awkward)
Love them or hate them, influencers are shaking up how people discover new spots to eat, shop, and…
Beginner’s Guide to Influencer Marketing for Coffee Shops [Step by Step]
Running a coffee shop today isn’t just about brewing great coffee. With so many businesses competing for attention…
How to Find the Perfect Gaming Influencers for Your Brand
If you’re here, chances are you’re about to start looking for gaming influencers, but maybe you’re feeling a…
5 Practical Ways to Use Engagement Rate When Choosing the Right Gaming Influencer
If you’re looking to promote your game through influencers, you’re likely eyeing those follower counts like a hawk.…
